To find a venue for a two night stay for a BOSS Christmas activation and influencer trip. Coty required a luxury hotel which would provide the perfect backdrop for influencer content and opportunities to create bespoke ‘Golden Moments’. The venue had to suit the Brands guidelines and ethos.
Pure sourced Coworth Park as the perfect scenic setting for Hugo Boss. The hotel offers idyllic relaxation and offers a luxurious spa with excellent gourmet facilities as well as an equestrian centre as the client specifically requested this activity. Guests were invited to #CelebrateInGold and were presented with personalised fragrance bottles displayed in Cloches. Coty prides itself as an industry leader in sustainability and the Dorchester Collection was naturally the perfect fit as it too follows the same ethos.
The second day consisted of a range of workshops, Christmas tree transformation with Pinstripes and Peonies, custom gift wrapping with Scarlett & Pearl Personalisation culminating in a bespoke cocktail making class. The winning cocktail was enjoyed by all guests at a sumptuous dinner, during which a choir sang to them and a mind reader delighted all.
Pure ensured that each supplier for this event were being as sustainable as possible.
What they said
“It’s always a joy working with the PURE team. They always go above and beyond to make sure our events run smoothly, taking care the smallest of details so we don’t have to stress over and can focus on entertaining our guests. The BOSS ‘Golden Moment’ trip went without any issues throughout and guests were very impressed with the Festive private dinner hosted at the exclusive Tower House on the final night to celebrate festivities in the most impeccable settings.”