Sony Music Brit Awards Afterparty 2020

  • Brief

    To find a party venue for up to 500 guests that can accommodate a start time of 10.00pm after the awards ceremony until earliest finish time of 3.00am. To source a new venue to create a stylish party atmosphere with plenty of space for guests, VIP artist arrivals / photos.

  • Delivery

    Working with Sony Music, we helped the client negotiate the use of the fantastic roof top space Decimo within the brand new The Standard London. Situated on the 10th floor of the Standard, Decimo is uniquely positioned with floor-to-ceiling windows and dramatic views across the London skyline giving guests the ‘wow’ factor from the moment they arrived. We assisted the Sony Music team during the evening in talent handling and ensuring all VIP’s were located and escorted to their assigned private areas. Sony Music and Pure liaised with the venue on all catering requirements as well as ensure all food and drink during the evening was served in the correct areas, in line with the full event schedule. This was such a fantastic event for the Pure team to be a part of every year.

  • What They Said

    “Cai and her team have always been an integral part of this event and over the years have helped us secure some amazing venues for our party. Working with Cai and her team is always a pleasure and we can’t thank them enough for their help in making this really important event for us a big success.”