To find a venue for the launch of weDo/ Professional, a brand new sustainable and vegan range under the COTY umbrella who develop high performing natural hair and body care products. They required a venue with plenty of natural daylight and space to safely manage social distancing. To compliment the ethos of the brand the chosen venue needed to be sustainably friendly and support what the brand stands for, as well as being COVID secure.
Pure sourced Mortimer House and their 6th floor events space, the Loft and Gallery. Mortimer has an ethos of being committed to holistic wellbeing so these went hand in hand perfectly with what the client was trying to achieve. The Loft & Gallery is a very bright room with large windows and a balcony with stunning views across London. Catering was minimal for this event, however any requirements on the day were quickly arranged by their onsite restaurant team.
We worked closely with our preferred Production and AV company to really bring the event to life. Focusing on the core brand values of being sustainable and eco-ethical, the production was designed to immerse the virtual guests in the world of weDo. The presenters were socially distanced and presented from beautiful rattan seating to complete the organic look. AV for this event included all cameras, microphones and streaming equipment as well as an in house white label streaming platform. Collaborating with the team at weDo we designed a page to deliver a user experience in keeping with the brand. The client was provided with a bespoke link and password to share with guests who could log in from any web browser on any device.
Each supplier for this event ensured they were being as sustainable as possible and producing the lowest carbon footprint. Pure ensured that all equipment used for AV and production was either recyclable or rented to be re used. The event was carbon neutral.
“In these uncertain times, we were very pleased to have Pure Consulting on hand to guide us through this event. From the initial planning stages, to working with the venue, dressing the set, and ensuring that tech side was taken care of, Pure Consulting partnered with us to deliver a flawless hybrid event. Even with a lockdown looming, we were able to put on a fabulous virtual experience for press and customers, with fantastic feedback and results to show for it. Thank you team!”